World Cup Herning 2024

Become a Sponsor

Become a sponsor

As a sponsor and partner of the FEI Dressage World Cup Herning, you have the opportunity to be branded and seen alongside some of the biggest brands in the industry.

With international top-level sport in a unique location combined with exciting opportunities both physically and digitally, your exposure is guaranteed.

As a sponsor of the FEI Dressage World Cup Herning, you gain access to a unique and exceptional audience of affluent, passionate, and loyal equestrian enthusiasts. It is an outstanding opportunity to associate with industry leaders at all levels.

As a sponsor of the FEI Dressage World Cup Herning, you gain access to an exclusive brand category and positioning across the sport. Your brand will be seen on multiple platforms, providing significant visibility.

At the same time, your brand will be visible to a strong and passionate audience. The exposure supports your opportunities to create awareness, interest, sales, and brand ambassadors, offering a unique advantage in your daily marketing efforts.

Our ambition is to build healthy and long-term relationships with our sponsors by providing opportunities to nurture your business, customers, employees, and network. We aim to secure more than just a sponsorship, but a lasting relationship that also benefits equestrian sports in Denmark.

We offer several different options with fixed products and services, but we are also very flexible and wish to tailor a sponsorship that matches your needs.


Title and Event Sponsor
The individual, flexible, and tailor-made solution that ensures visibility across the event, focusing on both physical and digital activation, hospitality, exclusivity, and naming rights as desired.

Main Sponsor
The tailor-made solution with fixed elements that highlight your brand within the industry. Option to include naming rights for major classes as well as other exclusive sub-events.

Sport Sponsor
The sponsorship package that showcases your brand physically during the event, including visibility through banners, hospitality, and organic digital activation.

Hospitality Sponsor
The hospitality option includes a VIP table, visibility on the website and in the event magazine, as well as organic digital activation.