Become an exhibitor


During the FEI World Cup Qualification in Jyske Bank Boxen, you have the opportunity to book a stand at the World Cup Exhibition. Here, exhibitors will showcase everything from riding equipment, stable fittings, feed, trailers, and cars.

The exhibition is part of World Cup Herning and is located in Hall M, where you will also find dining areas as well as the Show Arena 2.

Opening Hours at the Exhibition

The exhibition is open from Thursday, October 17th to Sunday, October 20th.

This year there is free entry to Hall M every day – this includes both the Blue Hors Arena M and the World Cup exhibition. Additionally, there will be free entry to Jyske Bank Boxen on both Thursday and Sunday.

On Friday and Saturday, when the FEI DRESSAGE WORLD CUP takes place, a ticket is required for Jyske Bank Boxen.


Exhibition rental: DKK 735 per m² excluding VAT.

Registration fee: DKK 765 per exhibitor/co-exhibitor

Minimum stand size is 9 m².

Book your stand now and save 20% on the rental fee.



Markus Witt
Sales - World Cup Exhibition
+45 99 26 99 71
E-mail maw@mch.dk

Your stand is booked directly with Messecenter Herning and cannot be booked through the World Cup Herning organization, unless it is part of a sponsorship.